The world famous West Coast Custom, one of the top car remodeling companies in the world started in 1993 by Ryan Friedlinghaus. It used to be in Los Angeles but now moved to sunny California, Corona. New shops also open in Russia, Australia, Malaysia and Germany. They launched a store in Dubai, United Arab Emirates in November 2007.
West Coast Customs became famous as being the former site for MTV's show Pimp My Ride, hosted together with Xzibit. It also appeared in some locations in the video game, L.A. Rush.
Having their own show now on Discovery Channel Turbo, called Street Customs. The show still has some of the original cast from Pimp My Ride, Ish (Interiors) and Big Dane (Shop Supervisor).
They also started building custom Ford Mustang Cobra cars in collaboration with Caroll Shelby, the man famous for the first Ford Mustang Cobras in the '60s. On the Caroll Shelby edition, Ryan and his team built a Mustang Cobra and invited him to see product and giving him a surprise by handing the car to him as a gift.
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